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  In order for us to emerge as an HR Magnet and true champion in the global market, we must embrace the new rules of endless competition within the current “Winner-Takes-All” market and showcase the qualities, capabilities, and competitive edge of an inclusive market leader.

As our work environment evolves to maximize efficiency and productivity following the pandemic, survival and emergency management systems have become our priorities.

We found that complete restructuring of business and workforce is necessary to overcome the uncertainties of a global recession. We looked into creating a work environment that focuses attention on understanding and driving Generational Shifts, Client/Employee Experience, Work-Life Balance, Hiring and Retaining Top Talent, and Building a Performance-Based Organization.


We have implemented an agile organizational structure that allows competitive business choices with daring execution. These strategies to overcome organizational issues and proactively prepare for the future are keys to future survival.

Externally, HRCap will proactively respond, communicate and maintain trustworthy relationships based on shifts in the global talent market and client business. Internally, HRCap will drive greater client experience, build an infrastructure for digital platforms, and maintain a business foundation and a competitive organizational power.

HRCap CEO Andrew Sungsoo Kim

Andrew Sungsoo Kim

Founder, CEO & President

Our 2023 management policy will be focused on "driving client experience and digital transformation.”

Business Priority 1: Expansion of Client Value & Performance Management through Digital CRM Platforms

- Our first objective of 2023 is to provide CRM-integrated management and industry-oriented tailored Client experience communication solutions.

- The second objective is to expand our global market by delivering top-notch satisfaction for our loyal clients and finding new, capable clients.

Business Priority 2: Focus on Digital Transformation and Brand Value to Enhance Future Competitiveness

- Our third objective is to strengthen our competitive advantage over HR Markets and customer experience/client management through organized digital marketing.

- The fourth objective is to centralize the operation of the CRM business system and proactively manage digital brand value.

Business Priority 3: Development of Organizational Capabilities and Ownership Driven Agile Workforce Culture

- Our fifth objective of the year is to support learning and development to strengthen the personal competency of agile organizations and expand organizational competitiveness.

- Lastly, our sixth objective is to establish a performance-oriented management culture of hiring and developing leaders and high-potential talent.

In 2023, let us firmly position HRCap as a leading Executive Search Firm, establish ourselves as the “unrivaled Asian American Total HR Solutions Provider with global competitiveness,” and exhibit inspiring and empathetic leadership. 


We shall focus on managing our brand to fulfill our corporate social responsibility and role as an HR magnet. With a magnet-like attraction we remained committed to our clients, candidates, and communities, and attract all with synergy, adhesion, coexistence, empathy, trust, and leadership.


We will maintain industry-oriented, best-of-the-best services, the latest digital systems, the best professionals, and high-quality brand awareness to consistently create client value by focusing on client experience and future growth preparations as well. As such, we will leverage the latest industry technologies, empower and strengthen our professionals, activate global brand awareness, and provide best-of-the-best services available. With HRCap’s unique competitive DNA that continuously excels, our agile organization and growth ecosystem will proactively define and competitively lead the industry.


In order for us to emerge as an HR Magnet and true champion in the global market, we must embrace the new rules of endless competition within the current “Winner-Takes-All” market and showcase the qualities, capabilities, and competitive edge of an inclusive market leader. With our heightened focus on Client Experience and Digital Transformation, we are committed to guaranteeing the highest client satisfaction and shifting the paradigm for greater innovation. Through digital platform activities and social engagements, we will strive to create lifetime value and maintain win-win partnerships with the best possible services optimized to meet company expectations and demands.


In conclusion, for us to evolve into a market-leading Global Total HR Solutions Provider that fully realizes our own vision for 2023, I hope that each and every one of us can take our courageous spirit, collaborative engagement, and magnetizing passion with us to manage any challenges that come our way. We hope everyone takes special care of their mental and physical health and overall safety in the coming year and look forward to journeying together.

Andrew Sungsoo Kim received an MA in Educational Administration from Seoul National University. He has over 35 years of Human Resources, Organizational Leadership, and Executive Coaching expertise. Prior to founding HRCap, he served multiple HR leadership roles at LG Electronics for over 15 years, specializing in Recruiting, Training, and Organizational Design.


Andrew is the founder of KOSEM, a Korea-US Community Networking hub for overseas Korean-American employees. He serves as a strategic advisor to the Korean Government, MSIP, NIPA, IITP, FKII, KOSMES, KOTRA, OKTA, KITA, KEPCO, KOCHAM, and KSEA by providing insights on employment challenges, talent assessment, and labor market trends.


Andrew is a seasoned search professional and an industry leader, who provides executive coaching to C-Suite networks and advises his global clientele base on workforce challenges and business strategies. He actively serves as a mentor to rising talents and seasoned professionals looking to grow their respective careers. For his industry expertise and impact on the community, he received the 2022 NJBIZ ICON Honor and the 2022 Gold Stevie Award for the Chief Learning Officer of the Year.

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